Rolex 24 at Daytona

Race fans, it’s your time of year in Daytona, and there’s no better place to stay than Sea Shells Beach Club to be close to both the beach and all the racing action.

The races are coming, starting with the Rolex 24 at Daytona January 30-31. This year marks an additional milestone: the event will be the first to take place in the newly overhauled motorsports stadium at Daytona International Speedway.

Also known as “24 Hours of Daytona”, The Rolex 24 is a 24-hour sports car endurance event where fans can enjoy world-class sports car competition and witness the latest and greatest from some of the most prestigious high performance car manufacturers in the world.

In addition to intense racing, guests can also buy tickets to Taste of the 24 for access to entertainment and top-notch food from area restaurants on January 30. All proceeds benefit Central Florida education programs.

Kids 12 and under are free all weekend, and the whole family can enjoy fun on and off the track. Make the experience even more memorable by visiting the Sprint FANZONE, home to activities, entertainment, pre-race access to the drivers, and one of the biggest autograph sessions in all of sports.

The brand new features at the Daytona International Speedway are just part of the overall Daytona Rising project, so while you’re in town for the race, be sure to check out area shopping, dining and culture.

Are you a race fan? What’s your favorite race event in Daytona?

Victoria Hoffman

A native of New Jersey, Victoria isn't entirely sure how she ended up in Kansas City, but has enjoyed writing, editing, creating, communicating and marketing for high-profile accounts throughout the city ever since. In her spare time, Victoria is an actor (and active) with local community and city theatre.