Florida Welcomes Daytona Rolex 24

Daytona International Speedway is revving its engine, starting the year of racing off with the 55th Rolex 24 on January 28-29.

Just 15 minutes from the speedway, Sea Shells Beach Club the perfect place to stay if you’re a die-hard race fan or just checking out the motorsports scene for the first time.

Also known as “24 Hours of Daytona”, The Rolex 24 is a 24-hour sports car endurance event where fans can enjoy world-class sports car competition and witness the latest and greatest from some of the most prestigious high performance car manufacturers in the world.

Photo courtesy of Daytona International Speedway
Photo courtesy of Daytona International Speedway

In addition to intense racing, guests can also buy tickets to Taste of the 24 for access to entertainment and top-notch food from area restaurants on January 28. All proceeds benefit The NASCAR Foundation’s programs for children.

Some things to look forward to this year include racing legend Jeff Gordon, who will make his return to the event for the first time in 10 years with his team of co-drivers Jordan and Ricky Taylor and endurance driver Max Angelelli. He’ll be racing the new Cadillac DPI-V.R.

You can also win Rolex 24 prizes and one-of-a-kind experiences by registering for the Daytona Rewards program on the Speedway’s mobile app under “Daytona Rewards,” online at disrewards.com or by visiting one of the Daytona Rewards locations at the stadium.

rolex24 daytona speedweeks
Photo courtesy of Daytona International Speedway

For the kids or non-race fans, the infield has more options. The Infield Extravaganza provides plenty of entertainment during the race. Ride one of the largest Ferris wheels on the East Coast at the infield carnival, hit the wine and cheese party or jam out to free concerts on the Main Stage.

Just across from the Speedway is One Daytona, a shopping and retail megaplex with new stores opening regularly.

Visit the Rolex 24 website for more information, like tours, track facts, planning your visit and more.

Are you mad for motorsports? What’s your favorite race event in Daytona?

Cover photo courtesy of Daytona International Speedway.

Victoria Hoffman

A native of New Jersey, Victoria isn't entirely sure how she ended up in Kansas City, but has enjoyed writing, editing, creating, communicating and marketing for high-profile accounts throughout the city ever since. In her spare time, Victoria is an actor (and active) with local community and city theatre.